👋 Hi, I’m Pim!

Freelance UX Designer that loves to craft digital experiences and products for innovative brands.

In my ten years as UX designer, I’ve turned numerous complex problems into simple and intuitive designs. I’ve designed award-winning experiences that bridge the gap between business goals and user needs. And I’m far from done playing on this fascinating intersection of innovation, design and emerging technologies.

Selected clients

Working for some of the most well-known brands of our time, I was able to craft experiences for millions of users worldwide.

Creating a next generation premium travel platform for
Niarra Travel

Travel Platform creation

Niarra Travel is an ambitious new travel brand launched in early 2021. Their aim is to connect travellers with places and experiences that provide unforgettable holidays with a net positive impact on the world.

The challenge

Creating an innovative premium travel platform that allows customers to create, visualise and plan the trip of their dreams.

Understand the client and their customers

Starting with several discovery and define workshops we got a clear understanding of Niarra. Next we created a value flow by looking at the booking process holistically gave us clear insights in the user needs, pain points and opportunities at every step of the value flow. From first awareness and consideration to itinerary planning and the trip itself.

Additionally we defined moments of truth: elements in the value flow that can really make a difference for the user, and potential drop-off points: elements in the flow where a user could leave the flow.

Niarra Travel case agency

Visualising travel dreams trough personalised itineraries

One of the key features of the new Niarra Travel platform was the personalised itinerary. After a client made first contact with Niarra, they get their own travel agent and a private personalised web page that offers a comprehensive visual day-to-day overview of their itinerary.

This page is updated with every conversation with their agent and also caters as a visual planning during their trip, with all boarding passes, tickets, important numbers and information in one central place.

Recognition

AWWWARDS - Site of the Day
AWWWARDS - Developer Award
AWWWARDS - HM

Client: Niarra Travel

Agency: Superhero Cheesecake

My role:

  • Facilitating discovery and define workshops with the client

  • Leading the design and development team

  • Research and competitor analysis

  • Value-flow and information architecture mapping

  • Full responsive platform UX

End Family Fire Brady Campaign case video

Building an interactive experience that helps to cut gun-related deaths in half by 2025 in the USA

Challenge

Family Fire gives this crucial issue a name, placing family (specifically the love of a parent for their child) at the center of the discussion. It’s inclusive of all in-home gun-related incidents (a shooting involving an improperly stored or misused gun found in the home, resulting in death or injury) which should be reflected in the campaign hub.

The purpose of the site is to appeal to the largest possible segment of American Society - gun owners and prospective gun owners as well as non-gun owners - while keeping in mind that the objective of the ‘End Family Fire’ campaign is to promote gun safety, not gun control. Even strong anti-gun advocates were inclined to share out the site because of what it stands for.

Process & concept

The creative concept was made in collaboration with Droga5 and Ad Council and needed to be an extension of the television and media narrative. We started by mapping out this narrative in a linear storyline and place it next to realistic and relatable scenario’s within a typical American home. We then added interactive moments that zoom-in on important topics and provide insights and alternatives related to gun safety and storage.

The experience starts in close proximity to a central firearm and vertically zooms out as the user scrolls to reveal the surroundings of the family’s home, floor by floor, through the roof, until we are above an entire neighbourhood.

In its design we kept the amount of UI and information on the screen at any moment to a minimum. Information relevant to each location is presented starting with gun safety, the storage, then the conversations around owning a firearm and, finally, the community's responsibility to safeguard it. In this way we avoided to overwhelm the user as they continued on their journey.

Client: Brady Center

Agency: Superhero Cheesecake & Droga5

My role:

  • Creative discovery

  • UX narative mapping

  • Responsive UX Wireframes

  • User testing

Recognition

The Webby's - Best User Experience
The Webby's - Best Features & Design
Spin Awards - Silver Design Award
The FWA - Site of the Day
AWWWARDS - Site of the Day
AWWWARDS - Dev Awards
CSS Design Awards - UI Design Award
CSS Design Awards - UX Design Award
CSS Design Awards - Innovation Award
ADCN Awards - Design Award
CommArts - Webpicks

Featured on

The New York Times
The Washington Post
Huffington Post
Communication Arts
Ad Age
Adweek

Wajer brand platform

Creating a mobile-first platform to highlight the innovative values of Wajer and appeal to a next generation of consumers.

Wajer Yachts have been creating elegant, powerful, and luxurious open day boats for almost a quarter of a century. Today, Wajer Yachts continues to be driven by innovation. But their outdated static website was failing to engage target consumers on an emotional level, and therefore failing to convert them.

Starting off with workshops during the discover and define phase we learned about Wajer’s customers, the company and their heritage. This formed the basis for the user journey and content mapping phase prior to designing their new platform.

One of the key objectives during the UX phase was to create a modular component setup that allows all necessary element for the current and future pages, without sacrificing on the premium look and feel.

With the new platform potential customers are guided through interactive elements and 360° product views, offering a vivid experience and giving users the sensation of ownership.

Client: Wajer Yachting

Agency: Superhero Cheesecake

My role:

  • Leading discovery & define workshops

  • Information architecture and touchpoint mapping

  • Full responsive platform UX

  • CMS UX design

Giving users a glimpse into their future as a Tesla owner, with an immersive, personalised film experience- created using their own data.

Personalised activation campaign

With 4 very unique Tesla models, it can be difficult to choose which model fits the users specific needs. Also the benefits of driving a Tesla can vary based on the users specific situation, location and car use.

To promote Tesla and help with these questions we created a 2-stage campaign where we first ask a few questions to the user situation and requirements. These questions included their current car model, family size, home - work distance, location and tech preferences.

  • Calculated savings

  • Seats needed

  • Personalised video

  • Customised home - work distance

  • Your future Tesla

  • Range based on distance

“Good afternoon Steve, meet your future Tesla Model X”

With all the answers from previous questions, a personalised video was created just for the user. This video revealed which model Tesla would be most beneficial for the specific situation of the user.

A fuel and carbon emission comparison was made with the users previous car model, and to tackle range anxiety we highlighted all charging points around a users house and calculate the amount of battery capacity needed to go from home to work on a single charge.

Finally the video could be saved and shared on social or with family members.

Client: Tesla

Agency: Superhero Cheesecake, The Brave New Now

My role:

  • Client ideation sessions

  • UX Narrative creation

  • Responsive UX design

  • Usertesting and quality control

Would you like to know more about these or other projects, shoot me a message

  • Jimmy Nelson - Preservation robot

    Physical installation & Web experience

  • Lincoln MKX

    WebGL Car Configurator

  • G-Star - Elwood

    Interactive eCommerce campaign

  • Supernatural - Ecommerce webshop

    Branding and webshop redesign

  • Heineken - Go Places

    Interactive Employer Branding Campaign

  • Uber - Unlocking cities

    Gamified inforgraphic campaign

  • Randstad - Online platform

    Interactive employee platform

  • Tommy Hilfiger - Lewis Hamilton collection

    Product campaign page

Let's discuss a project or opportunity, contact me via mail or LinkedIn.